The Doye Brand
The Doye Brand is a Nigerian luxury swimwear fashion brand dedicated to fostering body positivity and inclusivity across a diverse spectrum of body sizes with their product collections.
The Doye Brand is a Nigerian luxury swimwear fashion brand dedicated to fostering body positivity and inclusivity across a diverse spectrum of body sizes with their product collections.
PROJECT DESCRIPTION
I worked with the team at Doye to create its visual identity, logo animation, e-commerce website & packaging design. I also got the opportunity to lead strategy and edit videos for the marketing campaign 'The World is Your Runway' that aimed to challenge societal norms and advocate for body positivity. Our impactful video content, meticulously crafted from moodboard development to filming, reached over 280,000 Instagram accounts, setting the stage for the brand's successful launch. The digital traction attracted influencers and key figures in Lagos, Nigeria, creating a community that champions women confidently expressing their unique beauty evrywhere they go.
